You don’t have to be great to get started, but you have to start to be great. The main reason why people are paralyzed and unable to continue is that they are not clear about what they want. It is very difficult to face a project as big and as abstract as “create a school where children are happy”, “become independent and be your own boss” or “start doing what you want and be happy forever.”
If you do not know what the monster looks like, you cannot cut off its head. We already know that inspiration may take a while to arrive and that making a post of these characteristics is not an easy task, and even more so if you are not used to it or you are not a great expert in the field, but … we can make it a little bit if we resort to our content curation strategy, where through the supervision of some publications related to the subject to be treated, we are sure that the bulb goes on You don’t have to be great to get started, but you have to start to be great.
The secret is to define your objective with great detail. I know everything concrete and specific that you can. Everyone has dreams and these dreams lead to a start. It is not a necessary thing that you are great to start, but you need to initiate to be great. What you need to do is a plan, design, and act, and then in time, you will be great! Let’s return a little at the beginning of the road that is traveled to start a business. Before thinking about design, clients, products or advertising, you need to understand if you really want to be an entrepreneur and have what it takes to achieve it. In advance, we tell you that reaching the end is not easy, but it is quite satisfying when you reach the goal.
Once you have your goal clear, the following is to make a list of the steps you need to take to go from A (where you are now) to B (where you want to go). The idea is to divide a large problem – your objective – into several simple and actionable tasks. Be creative! Is there a cheaper alternative? Can you learn to do it for yourself instead of hiring a third party? Can you pay with your services instead of with money? My theory is that money is also an excuse. The most common obstacle that you will encounter on the way to your goal is the lack of knowledge to carry out any of the steps. Fortunately, we live in the information society and it is easier than ever to develop any skill. Do not let not knowing something stop you!
Do not forget that any of these people can be an opinion leader that influences the decision to buy your market, so the way you treat your contributions will completely influence the position you take regarding your brand.